The Atrium Flora shopping mall in Prague is a four-story building with 120 shops and a total floor area of 21,000 m². The mall has rooftop parking for 800 vehicles, a number of restaurants, and stores belonging to various local and international chains. The investor’s aim was to create a modern center not only for shopping, but also for enjoying free time. Part of that was building the Cinema City multiplex cinema, which opened to the public along with the rest of the shopping center in 2003.
When the cinema was redesigned in 2018, the goal was to unify the entrance and access areas into one functional and visually attractive whole. Using TechniStone® engineered stone allowed the cinema’s owners to upgrade the aesthetics of the space and deal with the demands posed by its heavy daily use.
In all, 700 m² of TechniStone® in Starlight Black and 100 m² of Starlight Ruby were used to pave the cinema’s floors. Both color variants were installed in the foyer and adjacent corridors. The black surface of Starlight Black in a polished finish reflects the ceiling lights and creates an elegant contrast with the deep red of Starlight Ruby, which brightens the space and helps visitors find their way around the theater.
TechniStone® is based in natural minerals. It’s compact, hard, non-porous and very resistant to wear. Thanks to those qualities it’s ideal for use in public areas visited by a large number of people where durability, ease of maintenance, and visual appeal are desired.
The floor of the cinema foyer combines the black and red designs in a distinctive geometric pattern. The tiles lead theatergoers naturally to the sales counter and seating area, while visually separating the different functional zones. Whether you are waiting in line for popcorn or finding your way to the right cinema hall, you will see TechniStone® at every turn. The space gives off an energetic impression, orientation is easy, and the color scheme enhances the cinema’s overall atmosphere and style.
At Cinema City Flora, TechniStone® is an integral element that links the aesthetic with the functional. It helps to make the entire theater space work well technically, spatially, and visually.
